Or… how interactive tours can help you grow your bottom line and build a highly engaged loyal client base.
DAU/MAU – 7.6%
DAU/WAU – 26.5%
WAU/MAU – 28.6%
“A “sticky” platform is one where users frequently return, indicating high engagement and satisfaction.”
In today’s digital age, understanding user behavior is paramount for any online business, and Ocean 3D Ltd is no exception. Leveraging Google Analytics for the past 90 days*, the company has revealed some noteworthy statistics about the engagement of its virtual tours.
More information on Google Analytics and stickiness
With a DAU/MAU stickiness rating of 5.4%, a DAU/WAU rating of 20.1%, and a WAU/MAU rating of 26.9%, it’s clear that there’s a compelling story behind these numbers. But what do these statistics mean, and how can they be used to drive business and engagement?
Breaking Down the Numbers*
1. DAU/MAU (Daily Active Users/Monthly Active Users) Stickiness Rating of 5.4%:
This metric is a measure of how often daily users are coming back to engage with Ocean 3D Ltd’s virtual tours compared to the overall monthly users. A stickiness rating of 5.4% indicates that a small yet dedicated segment of users is returning daily to experience the virtual tours.
2. DAU/WAU (Daily Active Users/Weekly Active Users) Rating of 20.1%:
This highlights the percentage of daily users relative to the weekly users. A 20.1% DAU/WAU rating shows that there’s a significant portion of users returning to the platform on a daily basis each week.
3. WAU/MAU (Weekly Active Users/Monthly Active Users) Rating of 26.9%:
This metric demonstrates the percentage of users that engage with the platform on a weekly basis compared to the overall monthly users. A 26.9% rating is indicative of a strong weekly user engagement.
The Business Case for Stickiness in Virtual Tours
Stickiness, in the context of online platforms and applications, refers to the ability to retain and engage users over time. A “sticky” platform is one where users frequently return, indicating high engagement and satisfaction. For Ocean 3D, achieving a notable degree of stickiness with its virtual tours delivers its clients multiple business benefits:
1. Increased User Engagement:
High stickiness means users find value in the virtual tours, prompting them to return and engage repeatedly. This consistent user interaction can be leveraged to introduce new features or tours, ensuring a continuous cycle of engagement and exploration.
2. Higher Conversion Rates:
A user who frequently returns to a platform is more likely to make a purchase or take a desired action. For businesses showcasing their premises or products through Ocean 3D’s virtual tours, this can translate to increased sales or bookings.
3. Referrals and Word-of-Mouth Marketing:
Engaged users often become brand ambassadors. Their positive experiences can lead to recommendations, driving new users to the platform and boosting overall awareness.
Link to Ocean 3D Google review page
Driving Business and Engagement to Potential Clients
The stickiness metrics not only reflect the effectiveness of Ocean 3D Ltd’s virtual tours but also present an opportunity for businesses to leverage these tours for their benefits:
1. Showcasing Unique Selling Propositions (USPs):
Businesses can highlight their USPs through immersive virtual tours, ensuring that viewers receive a memorable experience that differentiates the business from its competitors.
2. Interactive Engagement:
Virtual tours offer an interactive experience, allowing users to navigate and explore at their own pace. This self-guided exploration can lead to longer engagement times, increasing the chances of a positive user action.
3. Real-time Feedback and Data Collection:
As users engage with the virtual tours, businesses can collect data on user preferences, most visited areas, and interaction points. This data can inform business decisions, from product placements to redesigning physical spaces for better customer experiences.
In conclusion, Ocean 3D Ltd’s Google Analytics stats for the last 90 day period* provide invaluable insights into the potential of virtual tours. The stickiness ratings underscore the tours’ ability to captivate and retain users, presenting a compelling business case for businesses looking to elevate their digital presence. As the digital landscape continues to evolve, those who harness the power of virtual tours will undoubtedly stay a step ahead in the game of engagement and conversion.
*Data taken from Google analytics between 15th of July 2023 – 12th of October 2023. Data only sampled from clients using Ocean 3Ds unique iframe embed code. Clients not using this code or, whose tours are not publicly available, are not included.
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If this article has fired your interest and would like to learn more about the likely cost of creating a tour for your place of work? Try our interactive tour cost estimation tool – we’re confident it will be less than you think! Chris Wood – Director
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