“75% of Forbes World’s most valuable brands have invested in some form of AR/VR experience.”*Source: YouVisit
82% of companies implementing AR/VR indicate that benefits exceed expectations. (Source: Capgemini) Operational benefits of AR and VR include increased efficiency, productivity, and safety. In terms of the scale of implementation, VR statistics show the companies that implement these technologies on a large scale are more likely to experience noticeable operational benefits.
80% of consumers feel positively towards experiencing branded VR tactics. (Source: Touchstone Research)
81% of people who had already experienced VR reported they had told their friends about it. (Source: Touchstone Research)
Virtual reality data clearly shows that early achievers are witnessing, on average, 57% increase in efficiency as compared to 23% for other companies. Similar contrasting figures for other metrics are 55% vs. 23% for safety increase, 52% vs. 21% for productivity increase, and 47% vs. 19% for complexity reduction. (Source: Capgemini)
43% of manufacturing companies say VR will become mainstream in their organization within the next three years. (Source: Capgemini)
20% of consumers say a branded VR experience would make them feel more positively towards the brand. (Source: Touchstone Research)
13% of consumers say VR experiences will cause them to shop more in physical stores. (Source: Walker Sands) a 190% increase in Thomas Cook’s VR-promoted New York excursion revenue, and 51% of Marriott’s customers expressing intent to travel to more hotels in the chain after the company showed VR travel stories from other locations to them.
The worldwide AR and VR market size is forecast to grow 7.7X between 2018 and 2022. (Source: Statista, Greenlight Insights)
The global AR and VR market is expected to grow to $209.2 billion by 2022
77% of people who use VR want more social engagement in it. (Source: Greenlight Ventures)
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